Amazon has been active in Italy since November 23, 2010, the day the Amazon.it website went online, revolutionizing the way of shopping, selling items and designing customer service in our country. The company’s investments in Italian activities are continuously growing and, from 2010 to 2022, have reached a total of 16.9 billion euros, of which over 4.3 billion euros in 2022 alone. Amazon also positions itself as a strong promoter of the digitalisation of Italian SMEs, in line with the objectives of the PNRR and contributes to the export of Italian products to customers all over the world.